Noblecraft Odyssey
Brand Identity and Art Direction
Acted as the senior art director in creating a new brand for Noblecraft. One of Oregon’s first premium cannabis farms.
OVERVIEW
Create a new eye catching brand for the client in order to expand their target demographic. There was an emphasis on continuity for this new identity and the existing brand.
PROJECT
Created a completely new brand from the ground up over six months. The first three were dedicated to creating different directions. The other three months were spent building out the direction chosen by the client for them to use.
RESULT
Account Managers:
Gabriela Iraheta Romero, Vanesa Negrete, and Caden McFarland
Strategists:
Dylanne Easter and Jackson Hunter
Media Planner:
Nathan Perez-Romero
Art Directors:
Anand Kailasam and Gray Andrus-Merriner
Copy Writers:
Dennis Reynolds, Malia Masterson, Caden McFarland, and Courtney Jeffs
Creative Directors:
Benji Brucker and Peter Yue
Brand Book Production:
Anand Kailasam
Created By:
Student Work